Satisfy your hunger | craving | body
With a progressive new age lifestyle comes heightened interest for more natural food options… So what’s the hold up? The stigmas behind organic and plant-based diets suggest that they’re dull, dissatisfying, and the options are limited. Not only this—the ingredients are nearly incomprehensible.
Plot twist: the delicious food you eat can actually be gratifying and energizing all at the same time. For individuals inspired by truly appealing, satiating and revitalizing dishes, we lend you a helping hand.
Introducing Sated: your all-natural grub guide.
From introduction to integration, Sated helps to ease your transition into the vast expanse of a wholesome yet delectable diet. Build your own unique creations from boundless inspiration—each dish crafted to perfectly satisfy your every craving. Browse, discover and learn about the benefits of new ingredients along the way. Create limitless variations of fully customized dishes for even your pickiest eater.
All you need to know: sweet, salty, or spicy?
final deliverables:
+ mobile app
+ poster, cards / shelving
+ process book
+ symposium presentation
Spring 2017
Variables:
1. season
2. flower in bloom
3. annual events:
Butterfly Magic
Twilight Thursdays
Luminaria Nights
Client:
Tucson Botanical Gardens is a tranquil oasis in the heart of Tucson, founded in 1964. The site contains 16 residentially-scaled gardens over a span of 5 and a half acres. The Gardens strives to be recognized and respected as the best small public garden in America.
Both Tucson residents and vacationers come to visit the Gardens; it’s a great place for the young to learn and the older to relax. The Gardens hold all kinds of events to attract a wide audience—from Family Fun Day for games and crafts, to Twilight Thursdays for star-gazing and drinks.
Logo: Fall 2016
Newsletter: Spring 2017
TYPEFACE: MARIAH PAPAYA
‘Mariah Papaya’ was inspired by the creator's handwriting and named after what friends often call her in reference to her usernames on social media. This condensed, decorative typeface features a tall x-height with slightly rounded corners, and is meant to be used in instances such as with headlines, signage, and greeting cards geared towards children— particularly within the artists' own branding and advertisement. It evokes a playful, child-like tone, and would typically be used with a bright color palette. Mariah Papaya pairs best with light or thin, simple, clean, friendly, and geometric sans serif body text typefaces, such as Avenir or Gotham. In opposition, this typeface clashes with highly contrasted, condensed, and/or elegant serif typefaces—especially those set in all-caps.
Spring 2015
LETTERING
A play with words / typography, illustration, color and texture.
